VIP Tour and Beer Tasting at the Heineken Experience
Availability and prices
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2 Hours 30 Minutes
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Offered in: English
The guided Heineken Experience tour takes you on a tour through the old brewery in the heart of Amsterdam, including an exclusive behind the scenes look. After the tour there is time to enjoy a private beer tasting consisting of five selected premium beers.
The Heineken Experience is located in Heineken’s first built brewery in Amsterdam’s city center. In 1988 the brewery stopped producing beer when it became unable to meet the high production demand. Now the Heineken Experience welcomes over 800,000 visitors yearly from all over the world.
The VIP tour and tasting consists of two parts: a 90-minute guided tour through the old Heineken brewery and an additional hour of beer tasting. During the tour you’ll learn about the history of the Heineken Company, the 4 natural ingredients used in making the beer and the brewing process. You’ll also discover the Heineken brand and the partnerships with UEFA Champions League and the Rugby World Cup. There will also be a chance to take an exclusive look at the Heineken stables.
After the tour the Heineken connoisseur will take you to a unique space within the Heineken brewery where the beer tasting will take place. The tasting consists of five premium beers served with famous Dutch cheese and ‘bitterballen’ whilst the guide gives extra information about the beers.
Please note: not suitable for pregnant women and children under 18 years.
- Entry ticket
- Guide
- Special behind-the-scenes tour
- 5 premium Heineken beers
- A selection of bites
- A gift at the end
- Additional drinks and food
- Get a behind-the-scenes tour with a Heineken expert as your guide
- Enjoy exclusive access to one of the hidden bars
- Taste 5 premium beers together with matching bites
- Receive your own personalised Heineken gift