South By SouthWest 2020 | GoComGo.com

South By SouthWest 2020

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September 2020
South By SouthWest 2020

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South By SouthWest 2020

Each year in Austin, Texas, the SXSW Music Festival brings artists, fans and music professionals together with film and tech industry creatives for a unique celebration, discussion and exploration of music — discovering new talent, making personal and business connections and enjoying a week of great live performances.

Not limited by genre or regional focus, everyone from fellow musicians to industry professionals and creatives from every field can enjoy a variety of musical styles at SXSW. New, developing, and established Showcasing Artists from 60+ countries are represented each year amongst the 2,000 official performers looking to enhance their careers by reaching new audiences.

Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more. Performances take place in bars, clubs, parks, churches, and hotels around downtown Austin.

About the South By SouthWest

South by Southwest (stylized as SXSW and colloquially referred to as South By) is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days.

SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin, and the me Convention (started in 2017), held in Frankfurt, Germany and in Stockholm, Sweden, in collaboration with Mercedes-Benz. Former conferences run by the SXSW organization include SXSW Eco, a conference focusing on social and environmental issues through the lens of technology, creativity and design held in Austin from 2011 to 2016; and another in Las Vegas: SXSW V2V, a conference focused on innovative startups, which ran from 2013 to 2015. Previously, SXSW produced music festivals North by Northwest (NXNW) in Portland, Oregon, North by Northeast (NXNE) in Toronto, and West by Southwest (WXSW) in Tucson, Arizona.

For the first time ever, the 2020 event was cancelled as a result of local health concerns about the COVID-19 pandemic.

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